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The duopoly that has presided over Premier League TV rights is perhaps under its greatest ever threat as tech giants such as Amazon prepare to enter the ring.In each of the previous two auctions for broadcasting privileges, sbobet the resulting blind bidding process has seen a 70 percent rise in investment to see clubs get ever richer and the bubble encasing it all ever more inflated.As such, 15 of the current 20 top-flight clubs have broken their transfer record in the past two years with four doing so since 2014 to leave only Newcastle United, and their 25 million euro outlay on Michael Owen in 2005, remaining.Since 1992/93 and the Premier League's rebranding, Sky Sports have continually owned the majority of the rights with companies such as Setanta failing to make a permanent incision on their monopoly.That was until BT entered the market and the telecommunications company are once again set to bid for the 2019-22 package that is to be divvied out in February.However increased competition may see the expected reduction in investment fail to come about, sbobet as Amazon, Netflix and Facebook all weigh up the possibilities of getting involved.Amazon have already netted the rights to show 37 ATP tennis tournaments in the UK and Ireland with Facebook beginning to broadcast Champions League matches thanks to an agreement with Fox Sports.Officially, the social network 'does not rule out' bidding for English league matches.The new tender is based around 200 live games a season, up from 168 due to the invention of Saturday night primetime fixtures, with BT the more likely to drop their investment levels as Premier League football is considered less integral to their USP than Sky.Thus there is plenty of potential for big shockwaves to be sent through world football, and sports broadcasting in general, once the richest league in the world goes up for grabs and the winner is announced. สโบเบ็ต

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